UT Festivalen
Imagined Project
UT festival is an imagined summer art festival in Møllendal area in Bergen, Norway.
It was a course in cooperation with Sustainable Living in Bergen, trying to find a better solution for developing the area.
We gathered the thoughts and feelings of the residents around Møllendal area, analyzing and creating the festival for the habitants. The people hope to have more activities for families as well as having more interaction with design and art students.
UT means "out" in norwegian, we hope people can go out and enjoy the nature, the people, and the surroundings. Although the festival will be just a week-long, the artworks will be accessible for the whole year. We want to create an infinity feeling of art, hoping art can flow in Møllendal. So, UT is also an abbreviation of Uendelig kunsT, which means infinity arts.
Physical Traces
Møllendal area is full of nature, water and plants, nut is lack of colours
Identity Sketch
Trying to find out the main elements in the area
Identity
Sun / Flower / Mountain / Cloud / River / Ocean
Tote Bag
The tote bags mock-up for UT Festivalen / 28x42cm, contton, screen-printing
Animation
Concept animation for the festival
1920x1080, 30fps
Thank you!
