ASSIGNMENT:
Develop a strategy whereby print advertisements directly contribute towards physical traffic towards Fiat dealers.
Develop a strategy whereby print advertisements directly contribute towards physical traffic towards Fiat dealers.
IDEA:
A mobile Fiat website, where segmented traffic arrives via branded QR-codes.
A mobile Fiat website, where segmented traffic arrives via branded QR-codes.
AGENCY:
Leo Burnett
Leo Burnett
PROJECT DETAILS
Client: Fiat Netherlands
Tags: Automotive, Branding, Design, Print, Web