On December 2022 KFC Spain with the agency PS21 released a limited edition called "The Otaku",
adding Teriyaki to its chicken to tribute the japanese traditionof eating KFC for Christmas Holidays.
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Every packaging design was created with manga aesthetic including Colonel Sanders in its most kawaii version.
Besides also the Kids Meal brings a puzzle book to do while learning from nippon culture.
Client: KFC Spain ♡ Ad agency: PS21 ♡ Illustrations: Loreto Manzanera