On social media, you'll undoubtedly come across hashtags. Any concept that comes to mind can be turned into a hashtag, including phrases, brands, industries, products, and locations. Instagram's "viral hashtags" are just those specific hashtags that are used by users more frequently over time than other hashtags associated with the same subject. Many of these viral hashtags for Instagram are also followed by the general public, so if you use them, your material will appear on their feed even if they are not following you. Isn't that amazing, how using a few sets of words combined with a special character can help you in boosting your Instagram engagement.