BRIEF: We need a through the line marketing campaign, to disrupt the market and get soccer, documentary lovers and GE viewers to take notice and tune in. Viewers need to emotionally connect with the collateral and get insight to the other side of fame. We need to drive DStv Compact in the biggest way. 

CONCEPT: Doctor Khumalo is best known as a former midfielder for Kaizer Chiefs Football Club and the South African national team legend, who has become a global idol. In this docu-series we take a look at the life of the man behind the jersey, uncovering elements of his life that have never been publicly disclosed; including the death of his child, life choices and many other hidden truths. Through this campaign we emotionally appeal to South Africans and allow them to see "16V" like they never have before. 

TEASER: