Sundance Film Festival Project
For this project we had to create a whole advertising campaign for the Sundance Film Festival. We had to create a specific logo that was more type driven then along with that we needed an advertisement, poster, digital banner, badge, ticket, and program guide all for the festival.
Here we have the advertisement and the poster that I came up with. I decided to keep the advertisement more simple especially because I did research on past Sundance advertisements and most of them were very simple with just the dates on it. As for my poster, I started with that first and that's where I came up with the main design that I used throughout.
The concept I came up with for my poster was basically trying to visualize how I think people feel inside when watching a film they love. I wanted it to be very fluid with nice sunset colors against a black background for high contrast and a happy feeling.
Here this is what I came up for the ticket (top left), badge (top right), and digital banner (bottom). The ticket is my favorite and I incorporated a movie, some dates, and the theater it would be held at. Along with the price and the type of ticket. The logo and the main design is on it as well but I changed it up a little so it wasn't completely the same. The barcode on the ticket takes you to the official Sundance website. For the badge I kept it simple with the logo and added a fake position of an editor on it. I also changed the logo up again to keep it fresh but still have unity. Now for the digital banner I didn't add the full logo because I felt it wasn't needed then added some info on it.
Finally, this is the program guide. I decided to keep it very simple from the others because it was going to have more information and other graphics on it due to the film covers I added on the last page.
