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KM - Acessórios Esportivos
A marca KM foi criada com o objetivo de inspirar e apoiar os corredores de rua em sua jornada. Com esse objetivo em mente, o design da marca foi cuidadosamente pensado para transmitir os valores de energia, velocidade e resiliência que são tão importantes para os corredores.
O nome da marca se deu através da junção das iniciais dos nomes dos sócios (K + M) e propõe uma ambiguidade da abreviação “quilômetro”, contextualizando seu conceito.
O monograma da marca é o símbolo desse propósito, onde a silhueta quadrada representa a força e o movimento constante da corrida, habilidades necessárias para vencer as provas. Já a inclinação representa a velocidade e agilidade de uma forma não agressiva, pois o desafio dos corredores não é a velocidade, mas sim a resistência. E para reforçar esse conceito, o desenho do logotipo tem uma espessura maior quando comparado com o espaço interno de cada letra, gerando um forte contraste.
Cada detalhe do design foi escolhido para transmitir essas ideias e inspirar os corredores a superar seus limites.
Desafio: Desenvolver um símbolo que transmite resistência e movimento cadenciado.
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