Praxis boasts of a one of a kind platform that gives their partners access to carriers in every vertical market. They are a member-driven producer group for insurance agents, financial professionals, agency owners, recruiters, and IMOs. They also offer marketing assistance for all their members. They were looking to re-position their company as the high-quality brand it is. They wanted to give their members & partners a brand they could be proud to be a part of
The Logo: We knew early on we wanted the logo and word-mark to convey movement. This symbolizes the promise Praxis makes with its members & partners to assist them in progressing their success. We achieved this by adding a slant to the word-mark and implementing an arrow within the Praxis icon.
Mission Statement
Helping agencies grow the practice of their dreams through community.
Brand Values
- Serve Others with Our Intent, Actions, Work & Time.
- Create a Culture of Transparency & Respect
- Act With Integrity in Everything We Do
- Affect Change Through Partnership, Relationship, and Education
Brand Voice
Friendly // Humble // Authentic
Praxis Is all about guidance and education for its members, but more importantly they are about supporting them. The brand voice is welcoming and inclusive. Praxis is building a community where everyone will have success.
