Hotaï Village is an eco-lodge concept started by a team of two young entrepreneurs highly motivated to develop a social business project. The particularity of this hotel is that each room is set up in a redesigned maritime container. The interior design is created by Matali Crasset, a famous french designer. The hotel not only runs on very little energy and recycles most of its waste, it also supports a local primary school.
My mission was to create the hotel's visual identity, and deliver graphic guidelines for their future communication. The identity had to be young and energetic, but also fit into the context of an ecological concept. The colors for the logo are inspired by colors Matali Crasset included in the interior design of the containers.
Logotype
Business cards
Letterhead and more
Details from Hotaï Village visual identity booklet
Invitation to the exhibition
The two 12 meter tarps, designed to decorate the exhibition model container. One has a space defined for the side-door.
Right side
Left side
Construction of the container-hotel exhibition model:
Setting up the base
Putting the tarp up
Looking good in front of the Lyon Cité Internationale
... and a few months later, set up again at the Dakar Art Biénnale
Matali Crasset Design on the inside
Some details on the 12 meter tarp:
Left side detail
Right side detail
Location detail
Financial concept detail
Hotel map detail
