Description:
Project Scope:
Art Direction, Graphic Design, Variable Data Printing.
The objective is to create several Direct Mail versions to inform recipients of available product warranty.
They are targeted to customers who have never bought any warranty and whose warranty is about to expire.
The creative for the DM pieces need to address time sensitivity to generate prompt response.
Final printing was done as Variable Data Printing - variable relevant fields are marked in the final artwork.
For efficiency, the DM is created as a tri-fold.
Project Scope:
Art Direction, Graphic Design, Variable Data Printing.
Below are 3 versions that shows the front of mailer, inside, and backside:
