Odell Sports and Leisure offers apparel primarily manufactured with natural fibres such as hemp and organic cotton. They will be launching in the golf market, with goals to expand into other sport markets. Their non-corporate attitude encourages good humour, gentlemanly behaviour, and a quiet confidence over competence.

The branding for ODELL Sports & Leisure is designed with a retro aesthetic, tapping in to the classic qualities of a gentleman from times past. The logo features a vintage inspired script font, paired with an icon of a woad flower, a flower that is used to create a natural dye.