QR code menu for your restaurant: Why should your restaurant have one today?
It would be an understatement to say that the COVID-19 pandemic did not necessitate significant operational changes in the restaurant industry, but that sector has proven remarkably resilient.
After initially being implemented as part of the COVID-19 pandemic safety protocol, a table QR code menu has since become an industry standard.
There is another QR code menu for restaurants, but the most widely used digital menu is the interactive menu.
After various assumptions, if the only reason people were using the QR code ordering system were to avoid complications caused by the pandemic, then its popularity would have waned by now.
However, the trend's continued success demonstrates the lasting value of digital menus for restaurants. Here's why your restaurant can benefit from a QR code menu.
Benefits of having a QR code menu for your restaurant
1. Promotes restaurant staff and customer safety and hygiene
Menus printed on paper, cardboard, or even with plastic covers are examples of high-touch goods.
Since multiple front-of-house workers and diners frequently handle them, they must be disinfected or replaced regularly.
There is a lesser chance of catching a contagious disease from eating at a restaurant that offers paperless menus.
2. Editable digital menus
Using a QR code to display your menu is the most reliable choice because it links directly to your point of sale system, where orders can be processed.
Any changes in the kitchen to the menu's items or prices are instantly reflected on the customer's menu view. Restaurants can easily add promotions and discounts.
3. Relieves staff shortage
QR codes can reduce the time needed to reopen the dining room and rehire the necessary staff.
Customers do not need the help of a server to place orders, designate their tables, or make payments.
A QR menu is an excellent way for restaurants with a counter to serve their customers with a shorter waiting time.
4. Improves restaurant menu experience
Diners may feel more at ease placing their orders with the help of a digital menu.
Seeing a photo of appetizing food can entice customers to order more of that dish or try something new.
Online diners can get a better idea of what they're getting by using QR codes to upload images to the restaurant's online ordering page, thus improving their dining experience.
5. Expands restaurant income
When restaurants implement QR code menus, the average order size increases by as much as 22%.
When placing an online order, customers are more likely to select upgrades and extras. It also helps them feel less rushed to make a choice, which increases the worth of the check.
6. Practical and cost-effective
There is no need for additional printing, saving the restaurants time and money. QR codes require only one print job, and that job is the QR code itself.
7. Improves table turnover rate
Customers can easily place their orders at their convenience with the help of QR codes, eliminating the need for wait time. They can place their orders as soon as they are seated or arriving.
This means that the table will be occupied by a new group of diners much more quickly since current customers can dine faster than usual.
8. Lessen human errors
There is no more awkward confusion between restaurant staff and customers thanks to QR code menus, allowing users to enter their order choices instantly.
Users can double-check and make changes to their order before sending it to the kitchen using the modification feature.
9. Supply customer data
Before the advent of the Internet, a restaurant's reputation relied heavily on its food and service quality.
With the rise of digital menus and online ordering, a new factor—data—has come into the picture. Customer information is crucial for any business, and in the restaurant industry, it is used to better understand the reality of the business.
Conclusion
Many restaurants suffering from the pandemic have found that the QR code menu has helped them recover.
Bars, restaurants, and other indoor eating establishments are again adjusting their practices to accommodate customers' changing requirements, particularly in health and safety, using a QR code menu.
