Gameday Posts
2022 Home Creatives
Early on in the men’s 2022 season, it was apparent that the templated game day graphics were unengaging and lacked the personality of unique rivalries, themes, fans and energy that were brought every weekend to each matchup.
In a sudden backflip to our previous approach, we decided that bringing the game to life within a concept (including many embedded storylines), would increase engagement and fan interaction.
Thoughout this process, the engagement on average almost doubled at the minimum, albeit at the expense of a little more time spent on the smaller details.
In a sudden backflip to our previous approach, we decided that bringing the game to life within a concept (including many embedded storylines), would increase engagement and fan interaction.
Thoughout this process, the engagement on average almost doubled at the minimum, albeit at the expense of a little more time spent on the smaller details.
