Concept that I worked on for a monster collecting game that would aim to encourage visits to the botanical gardens. For this campaign I created a micro-site mock-up, Instagram posts and an app mock-up. This project was fun to work on as I had a lot of creative control, and the brief was very flexible. For the creatures I created 6 different types and gave them all different names and characteristics that fit real life plants and trees.
.
.
.
(Concept only, I am not affiliated with The Johannesburg Botanical Gardens in any way, this project was only for the purpose of learning.)
.
.
.
(Concept only, I am not affiliated with The Johannesburg Botanical Gardens in any way, this project was only for the purpose of learning.)
