“Ghost Your Migraines” is a speculative migraine ad for the company Excedrin. The concept was to design a set of ads to remain customers that Excedrin is still a great product for migraine relief. 

 

 

The concept comes from the fact that most migraine suffers are women in there 30s & 40s. Women at this age have jobs and use there phones to communicate personally and formally. The team used the 3 main apps that are automatically on a phone: phone, email and text message. 

 

 

In the ad, we wanted to blend the modern with the tradition. The large serif typeface stands tall next to a cellphone using sans serif font. The ad itself is in a paper magazine, a dying breed of entertainment.