Dan Costea's profile

Endangered Species

Dan Costea
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Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
A campaign proposal for the Romanian Red Cross project: Disaster Aid.
The campaign intended to persuade people into redirecting 2% of their income towards Disaster Aid Project held by the Romanian Red Cross.

The idea:
When a calamity occurs, we can be all endangered species (with the risk of becoming extinct).
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Unconventional Media
 
Bathroom stickers accompanied by the message:
 
You can stop the water in the flooded villages.
SOS. Red Cross Disaster Relief.
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Unconventional Media

Bathroom stickers accompanied by the message:
 
You can stop the storm! 
Redirect 2% of your income towards SOS. Red Cross Disaster Relief.
Find the complete presentation below.
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
The other creative proposal for the same campaign was based on the idea that many people want to help, but don't know how, or if they offer their support, they may act in an  inappropriate way.
 
The Romanian Red Cross tells them to help the right way - by leaving the actual help to the ones that are most apt to help.
How can you offer your best support? By supporting us with your 2% of your income.
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Red Cross Crucea rosie Romanian Red Cross Disaster Relief Calamitati Dezastre 2%
Endangered Species
Published:
Dan Costea's profile

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Dan Costea's profile
Bucharest, Romania

Endangered Species

CATEGORY: Social Services, Public Awareness MEDIA: TV, Radio, Print, Poster, Unconventional Media. A presentation containing 2 creative proposa Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial