The concept here revolves around sound being able to create a picture. But the accuracy of the picture depends on the clarity of the sound. You might be at work or outside listening to something, but with clarity of sound you begin to envisage. If it is a live concert you are listening to, you feel yourself in the concert. If it is soothing music, you picture yourself on an isolated beach and so on and so forth.The essence here is that the clarity of sound transports you to another place, while it creates a picture that completes your experience.In terms of a Bluetooth headset, clarity of sound gives a better feel of the situation. A clearer picture.
ROUTE 1:
The microsite will essentially be a place where people can create pictures from sounds.
- With templates of scenery or even a plain white canvas people will be given tools to create a picture. - The tools here are not brushes or colours but sounds that complete the picture. The sounds of birds, raindrops, waterfall, crickets, a windmill, bees etc.,
- By a single drag and drop of these elements, they can form a picture with sounds.- This complete picture with sounds can be downloaded as a wallpaper/screensaver or shared through social channels.

 

ROUTE 2
Here, the microsite will be a place where people can create pictures from musical notes. Similar to the ones created in the banner.
- With templates of musical notes and other elements as tools, they can complete the picture.- By a single drag and drop of these elements, they can form a picture with musical notes.- This complete picture can be downloaded or shared through social channels.