'Every Sound Deserves A Voice' as a concept, uses different musical instruments to tell their story with the background being that they are not being heard right. They cry out for help as the sweet notes are not getting the recognition it deserves with other sound systems. Their plea for help is what is depicted in the banners.

 

The ensuing microsite, has a complete orchestra that plays. Here the user has the option to mute the other instruments to hear just one of them in total clarity.