One of my most difficult projects was creating a transmedia production bible to market a campaign for an existing business. For this semester-long project, I chose my family business, VH Nailspa. I had to master the fundamentals of Transmedia Marketing by executing an effective strategy and plan to create a vibrant transmedia marketing campaign across multiple media platforms, with new content and heavy audience participation. Throughout this project, the programs I operated were Adobe Illustrator, InDesign, Photoshop, Premiere Pro, Lightroom, XD and Spark AR Studio.
