Challenge:
Aggregate a series of disparate mobile tools and solutions and present them as a coherent set of innovative offerings.
Solution:
Show mobile as it's intended: In motion.
Inspired by the then cutting-edge blend of responsive design and parallax animation, we designed Xerox's mobile site as less of a page and more of a story for users to navigate through Xerox's suite of products.
The visual design of the site was a stretch for the company – which was in the process of redefining core brand styles. We worked side-by-side with client stakeholders and Xerox brand leadership to find the right balance between Xerox's needs and the most compelling user experience.
During UX design, we identified two audiences: end users of the technology and the internal decision makers buying & implementing it. This led to creation of two separate paths, each with distinct narratives and visuals.
Stuff I did:
Creative Direction
UX lead
Why I love this project:
This was a pretty bleeding edge technoogy execution at the time – one far ahead of where other B2B efforts were at in the industry.
Additional Credits:
Jeremy Pair – IA and Copywriting
Laura Resnik – Visual design
Jed Bursiek – Development
