CRISPY SQUAD Brand Identity
In this world, a meal in each country can be considered the most important ritual and event, it can also be a meeting to chat, and increase the bond between family members and friends. Long-lasting memory that everyone can’t forget in their life. In Vietnam, in addition to the above benefits, Vietnamese, especially young people, often call their meal a ‘WAR’. The WAR here is not in the negative direction but in the struggle between the eater's appetite and the food they are enjoying! When an eater utters the words 'I HAVE TO FIGHT' before their meal, they are implying that the food they are about to enjoy must be delicious and really appeal to them. Make them 'sweep' the plate of food in front of
them instantly.
CRIPSY SQUAD was created in Vietnam with the ambition to bring fastfood culture to the next level, and for customers to experience the real 'WAR' of their lives with friends and family. The dishes made from CRISPY SQUAD are selected from natural ingredients, fried at medium heat and keep the crispy food that everyone always desires. Let everyone's meal be the most memorable 'WAR' of their lives.
Designer
Truong Nguyen
Personal Brand Identity Project
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