Kohler - #WomenOfManUtd
Through the #WomenOfManU campaign, we wanted to introduce the world to the women players of football. We tried to initiate a larger conversations where we address the stereotypes that women in sports face on a day-to-day basis.
Pre Launch:
We began with a number of teaser posts where we shared a number of slurs and preconceived notions that women football players/lovers are subjected to.
We asked our followers to stay tuned for something big.
For the main contest, we teamed up with women players of Manchester United to help create a buzz around the contest. They shared their own experiences and stories, which inspired more female football fans and Manchester United supporters to come forward and share their stories.
The winners were announced by the women players of Man Utd in the final phase.
