Karla Bekhazi's profileAmna Samir's profile

CAMPAIGN - DSF 2022

Multiple Owners
•
CAMPAIGN
DUBAI SHOPPING FESTIVAL
2022
OBJECTIVE
Develop a campaign for the Dubai Shopping Festival (DSF) 2021
CONCEPT
Inspired by the Netflix user interface, the ‘usernames’ we are familiar with are transformed into pillars such as shopping, food, celebrations, sparking curiosity and placing our viewers right in the action.​​​​​​​​​​​​​​
INSPIRATION
Advertising art direction campaign concept graphic design dubai
KEY VISUAL
Advertising art direction campaign concept graphic design dubai
This device was also customized per pillar (see below: Gastronomy, Shopping, Winning...)
FILM
MOBILE APP
Advertising art direction campaign concept graphic design dubai
Advertising art direction campaign concept graphic design dubai
OOH
Advertising art direction campaign concept graphic design dubai
Advertising art direction campaign concept graphic design dubai
CREDITS

CREATIVE DIRECTOR
KARLA BEKHAZI

GRAPHIC DESIGNER
AMNA SAMIR​​​​​​​
CAMPAIGN - DSF 2022
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