Social media is the world’s platform for sharing anything and everything. But every time we opt in or hit the “Accept” button, we willingly give away our most personal information. Which begs the question; how much is privacy worth?
To find out, we threw a party that pit privacy laws against personal privacy during Social Media Week 2013. Inspired by classic psychological experiments, we offered rewards to guests for allowing us to compromise their privacy. We developed a high-tech system to track their behavior, stirred in some alcohol and measured how much personal information guests would give up to get top-shelf party perks. Mayhem and ADDY Awards ensued.