GENERAL ELECTRIC
BY EGYPT - FOR EGYPT
General Electric Launched an open digital innovation challenge across Egypt and naturally seeked The Factory for digital exposure. the initiative was in search of solutions in energy, healthcare, and transportation fields in Egypt and was especially important, since Egypt’s president Abd El Fatah El Sisi had announced that 2016 is ‘The Year of the Youth’. From coming up with the name for the campaign to creating a premium launch video to supporting content, we made sure their call for participants and exposure was successfully covered.
