超级大乐透-LOGO品牌标志方案
<SUPER LOTTO>-LOGO DESIGN SCHEME
方案一/Scheme I
设计说明：此套LOGO设计的造型采用了圆润的拟人设计，将“超级大乐透”五个字作为主体进行字体设计，在字体的基础上加入快乐活泼的笑脸，寓意开奖时的惊喜和喜悦，将字体的笔画转化为跳动的身体，为LOGO增加了趣味性。每个字体的横截面则露出了代表中国体育彩票标准主题色的圆球，一方面代表了超级大乐透的开奖方式——跳动的乐透球，另一方面则寓意了超级大乐透是中国体彩旗下的一款有趣游戏，整套LOGO透露出欢快的气氛。
Design Description: This set of logo design adopts a rounded anthropomorphic design. The five characters of "Super Lotto" are used as the main body for font design. On the basis of the font, a happy and lively smiling face is added to symbolize the surprise and joy during the lottery. The strokes of the font are transformed into a beating body, which adds interest to the logo. The cross-section of each font reveals a round ball representing the standard theme color of China's sports lottery. On the one hand, it represents the lottery method of the super lottery - the bouncing lottery ball. On the other hand, it implies that the super lottery is an interesting game under China's sports lottery. The whole set of logo reveals a happy atmosphere.
方案二/Scheme II
设计说明：此套LOGO在形态上以彩带为基础进行创作，在庆祝特殊时刻时，人们常常拉响彩带礼炮，这种欢乐的气氛正如超级大乐透开奖时的惊喜，中奖时落了下的彩带代表着此刻的欢愉。与此同时，LOGO的造型没有处理的特别的柔软，在超级大乐透开奖时，奖球会随着轨道滑落出来，而线段的翻折就仿佛是弯绕的开奖轨道，象征着轨道中蕴含着无限可能。
Design Description: This set of logo is created on the basis of ribbons in form. When celebrating special moments, people often sound ribbon salutes. This happy atmosphere is like the surprise of the super lottery. The ribbons dropped during the lottery represent the joy of the moment. At the same time, the shape of the logo is not particularly soft. During the super lottery, the prize ball will slide out with the track, and the folding of the line segment is like a winding lottery track, symbolizing that the track contains infinite possibilities.
方案三/Scheme III
设计说明：LOGO主体设计成一个正在开怀大笑的人脸， 富于超级大乐透幸运和快乐的氛围同时，也表现了超级大乐透“公益、 公信、健康、乐观、进取”的视觉象征 。LOGO的走向类似于一朵盛开的花朵， 象征着中国体彩事业发展越来越好的趋势而且也暗喻了超级大乐透为人们带来希望的美好向往。LOGO通过“红、黄、蓝、绿” 这几种不同的色彩线段，环绕起来组成了“超级大乐透”汉字中的“乐”字，寓意着超级大乐透是一个令人感到惊喜和快乐的活动。
Design Description: The main body of the logo is designed as a smiling face, which is rich in the lucky and happy atmosphere of the super lottery. At the same time, it also shows the visual symbol of the super lottery "public welfare, public trust, health, optimism and progress". The trend of the logo is similar to a blooming flower, which symbolizes the trend of the development of China's sports lottery industry and also implies the beautiful longing of the super lottery to bring hope to people. Logo forms the word "Le" in the Chinese characters of "Super Lotto" through several different color lines of "red, yellow, blue and green", implying that the Super Lotto is a surprise and happy activity.
