noon is an e-commerce platform and leading online shopping destination, technology leader with a simple mission: to be the best place to buy and sell goods. The problem they had, was that their old gift card page wasn't structured well and didn't fit all marketing goals and users needs, didn't capture the unique tone that is present in all of their pages.

Noon team still liked their existing UI identity system, but felt it could use a little updating to give it a more modern, less boring energy. I helped breathe a new life into the gift card page with vertical structured elements, variety of colors and adaptive grid system. Next it was time to evaluate how potential users move through the page, and design an interface that simplifies that experience.