About Bakery:
Butter & Crumbs is a bakery based in Montreal, Quebec, offering artisan baked goods made with the finest ingredients. Their signature ingredients are Belgian chocolate ganache and real buttercream. Every bite is filled with a mouth-watering experience reminiscent of childhood memories.
Project Goal:
To complement its tasty baked goods, Butter & Crumbs needs a visual identity that will appeal to its generation X and Y audience. Butter & Crumbs wants to build its online presence and reach a younger demographic.
B&C needs a visual identity that will stand out on social media, on packaging and on the bakery website.
This project aims to develop a visual identity that evokes sincerity, consideration and self-expression.
We want the logo to communicates the intended message that our bakeries are rich in flavors, baked from scratch with premium ingredients.
Pain point
Currently, the only way to purchase B&C bakeries is by phone through word of mouth.
