Schoolproject - Malmö Opera
New concept for Malmö Opera
Malmö Opera wanted a new concept for their Opera to attract existing visitors while attracting new ones.
Brief: The task is to make a campaign with the aim of strengthen Malmö Opera as a brand. Emphasis is placed on creating recognition with typography, color and graphic form. Photostyle, illustration, etc.
Brief: The task is to make a campaign with the aim of strengthen Malmö Opera as a brand. Emphasis is placed on creating recognition with typography, color and graphic form. Photostyle, illustration, etc.
I wanted to work with the font because I think it is very beautiful and stands out but I wanted to do it in a different way than just working with the font as it is. So I created an "image" of each letter in Malmö Opera and used that as the concept. Because the letters are so graphic in its own ways I kept the rest of the design very clean.
