Marketing companies and business use royalty free stock footage all the time, plus it is also widely used by television studios, video production companies and in films. They use stock footage,video backgrounds and stock video not just because it reduces the cost of producing a film or video but also the fact is that stock footage video is produced to a very high quality standard. As video continues its dominance of marketing, stock footage companies have responded by produced better, more varied content to meet the demand from business as they adopt video as the primary marketing weapon.