CELSO MOREL FERNANDES DA SILVA's profileJuliette Lefort's profile

Magazine graphicdesign

Source is focused on a realistic and critical side of energy. Media and our generation is programmed to be positive and stay positive all the time but that's unrealistic. 
People are allowed to experience the negative side of energy, that's life. The propaganda of always being smiley and happy is also heavy. The purpose of Source is not selling a dark and an unpleasant point of view of life but a sincere, full of warming pages that express experiences of "our '' daily journey. Negativity is not the focus but reality is, that's our differential. 
We will not sell "dreams" but we will sell comfort, hope and honesty. A mature magazine, less commercial with consistency and meaning. Aesthetically pleasing enough to transmit a sense of calm energy and serious enough to give space to serious issues.  
We count with the point of view of young talented contributors and photographers that help us illustrate our vision. We challenged them to give us their point of view of our subject: Dark and Positive Energy. After the process, we curated the artworks and interpretation, selected the ones that could better express it and put it on our spreads.
Magazine graphicdesign
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