Sundance Concept 2023

For my Spring 2022 Design II class, I was tasked with creating a concept for the 2023 Sundance Film Festival. I came up with a concept about looking into the future, and started to explore how the logo should look. 

I came up with an eye in the center of sun rays and this could be placed anywhere on any deliverable related to the festival. This represents a full circle effect of the audience looking at the new up incoming directors entering the film industry and the directors as well seeing their futures.