Integrated Ad Campaign
The challenge of this campaign is to research, conceive, and create an ad campaign for a fashion brand. The campaign should have a series of three connected, but individual, creative concept ideas.
For this project, I had chosen UNIQLO as the fashion brand I would like to create the campaign since I align closely to their brand promise and values. I wanted to highlight their motto, which is "made for all" in three different ways. It branches out to the fact that anyone and/or anything can wear their clothing, that clothing can evoke who you are, and that we can be very sentimental through the memories we made with the item, which in this case is the clothing itself.
Instagram Posts
Starting off with the instagram posts, I created this mockup through another website and essentially had taken photos on my own to pinpoint the first factor to their motto. The process was relatively easy, except when it was the time to take photos of my dog wearing the clothing since he likes to move around. I had to bribe my way to get his photo taken with a piece of treat to have it done.
Ad Post
For the ad post, I wanted to keep it simple by taking a photo of UNIQLO's clothing overlapping one another, have their logo at the bottom right corner, with this tagline to emphasize the message. With UNIQLO founded in Japan, you can quite tell the inspiration driven for their simple, colourful and functional look.
Ad Video
With the ad video, I wanted to bring the emotional component to the advertising by having a short ad storytelling behind a piece of clothing. The filming was done smoothly thanks to a friend's help and with the editing, I wanted it consistent by keeping it simple. The entire video does not have any talking because I wanted the viewers to focus on what was going on visually paired with an emotional music background.
Presentation Slides
For the presentation slides, I continually kept it simple and shared what I have offered overall. This was made through canva and pitched the idea to my peers.
