An initiative that started when people were rushing to hyper markets during Covid outbreak to buy stocks of food, and shelves started to be empty.
We decided to feature this and use it to support the daily workers who lost their daily wages during those tough days and couldn't afford getting their basic life need "food".

 

Client: Egyptian Food Bank
Agency: Hit Creative Communication 
CEO: Sherine Helal
General Manager: Marawan El Enani
Creative Director: Sameh Farag
Creative Copywriter: Rana Atef
Client Servicing Team: Farah Shawky - Ola Ali - Farah Mostafa 
Agency Producer: Amr Alaa