Designing a business website for Purnell Tyres used by up to 30,000 prospects every month
Client: Purnell Tyres
Industry: Automotive
Location: Brisbane, Australia
Year: 2020
Services: Website design, Website development,
Marketing Consulting, SEO, Brand identity, Graphic
design, Marketing consulting
Services: Website design, Website development,
Marketing Consulting, SEO, Brand identity, Graphic
design, Marketing consulting
Purnell Tyres is a well-established and specialised wheel & tyre shop in Waterford, QLD. Scott Purnell, one of the company owners, has helped his family grow the family business significantly over the last few years. With over 15 years of experience in the automotive industry, Purnell Tyres (owners and employees) collectively takes pride in offering exceptional vehicle customisation products and services.
Shortly after speaking to Jake Gryparis (The Falcon co-founder), Scott initially decided to engage our services to design and develop a new business website that would help transform the company. Since then, Purnell Tyres have worked closely on numerous marketing and branding projects alongside our team that modernise how they communicate with their customers and sell their products and services.
With the new website and branding completed, the Purnell Tyres team saw incredible results. Top-line revenue has significantly increased, enquiries get responded to faster, order volume is up, communication issues with staff and customers are down, and local market reach is up 10x. During busy periods, the website also attracts up to 30,000 prospects per month (as of January 2022) due to ongoing search engine optimisation (SEO) efforts.
And with professional marketing and branding efforts, cost-per-acquisition costs are down due to increased website conversion rates. Prospects also turn into new customers faster due to simplified ordering processes custom-built into the website.
With a higher focus on customer satisfaction and marketing performance, the team has also improved their online reputation and Google search rankings, leading to over 190 Google reviews.
