Gray Jay is a local gift shop, located in Canada; It is named after the Canadian bird Gray Jay, and it occurs, in every province, a bird that all Canadians can claim. This bird is a sign of good omen, positivity, and prosperity, which reflects the brands values and ideals. Sketched by hand and then digitally traced, the logo is a resemblance of the bird's unique structure, giving the brand a notable and distinctive identity.