Mailchimp's Hispanic Heritage Month Celebration
In celebration of Hispanic Heritage Month, Mailchimp wanted to create a campaign that celebrated Latinx/Hispanic communities and their experiences as creatives and small business owners, while also sharing Mailchimp’s commitment to recognizing the historic importance of Hispanic Heritage Month as a holiday. Because of this, we partnered with Dominican musician and multimedia artist, Fanesha Fabre, to highlight entrepreneurs for our Portrait of a Small Business series.
Fanesha created beautiful original portraits highlighting the unique story of each of our featured small business users: VRYWVY, Trama Textiles, Azteca Negra, and Yo Soy AfroLatina. The social campaign ran across Mailchimp's owned channels including: FB, IG, Stories, IG Guides, LinkedIn, and Twitter.
See examples of Fanesha's work below:
