ONE QUARTER COFFEE | DRIP COFFEE PACKAGE

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ONE QUARTER COFFEE LAB

STAY FRESH IN ONE QUARTER SEASON.

ONE QUARTER means 15 minutes. In the western world, tea time is usually at 3:15pm. And office workers have coffee break at 10:15am. The brand hopes that everyone has at least a quarter of an hour per day to quietly enjoy a cup of coffee and let themselves rest or relax.

We extracted 1/4 of the LOGO as a visual hammer and an extension element for packaging. 1/4 is the passage of time. 1/4 is the freshness of four seasons. Through coffee and the taste of flavors, we appreciate four seasons. Seasons change. Eat accordingly to seasons.

We hollowed out the outer box to reveal the inner bag of "time". According to the roasting degree of the coffee-light, medium and dark-three series of colors were selected. For the packaging material we chose imported white card and used the rough side (the back side) which is matte and more textured as the surface of the outer box. At the same time, we partially used embossed and silver printing

HOOKFOOD 大食设计商店 Package Design

Design：Seven 、Mengyang Wang

Edit：Mars
Photography：mumudaxx