Lead generation is tough in the best of times. The process of building a mailing list and sending out cold emails is not for everyone. There have to be other ways of generating quality leads. It would be a great idea for one to generate leads using a methodology that creates value for the prospects in question. The importance of such a strategy is underlined by the fact that the conventional lead generation values could stop yielding results due to factors outside your control. As Chris Borgan says, "Lead generation is a fairly core activity to marketing."

Let’s take a look at what these other methods might comprise

1. Learn From Thought Leaders

Obtaining unique insights from industry leaders (from your company or elsewhere) into subject matters that interest your prospects and clients is a great way of connecting with the latter. You could even interview such a person to understand the secret behind their achievements and success. By doing so you are going to be able to impress your target audience with your commitment towards providing them with the most useful information.