STEREOTYPE X,
NSAD 20FW Campaign
Vimar Studio Photography, Motion
The STEREOTYPE X campaign refers to an independent perspective from
stereotypes fixed in modern society, 'X' refers to the Subjective Type for stereotypes.
Youth's subjective challenges and encounters oppression of prejudice and
stereotypes surrounding modern society. Express gaze and free-spirited identity.
Concept
The filming concepts of the campaign are classified into four categories:
1.1 STEREOTYPE X
(CONVERGENCE)
The CONVERGENCE concept is an expression of youth facing and challenging oppression such as prejudice and stereotypes surrounding modern society. The elements of two or more unrestricted things combine to express a unified sense.
1.2 STEREOTYPE X
(SELF-CENTERED, ADVANCED)
The SELF-CENTERED & ADVANCED expresses youth who wants
freedom in any situation and moves toward unrestricted things.
1.3 STEREOTYPE X
(STEREOTYPE X)
The STEREOTYPE X campaign refers to an independent perspective from
stereotypes fixed in modern society, 'X' refers to the Subjective Type for stereotypes.
Youth's subjective challenges and encounters oppression of prejudice and
stereotypes surrounding modern society. Express gaze and free-spirited identity.
1.4 STEREOTYPE X
(EXPRESSION, YOUTH)
The EXPRESSION & YOUTH concept expresses youth who breaks away
from stereotypes and prejudices and enjoys a relentless and independent lifestyle.
Credits
Directing: Vimar Studio
Client: NSAD
Directer: oosgnawkyeo
Photography: @leeeejunkyoung
Videographer: @byul.yun
Style: @000l00j0000h
Hair & Makeup: @byebyeol
Model : @denys_zh and @christopherlighthart
Visual Designer: @entfnun
Vimar Studio Instagram
Vimar Studio Vimeo
Thank you. Take care, stay safe and healthy.
