Brief
Position Xiaomi TV as the smartest TV
Idea
Smart TVs are plenty but there can only be one smartest TV.
To drive the message home, we take jabs at every other smart TV
that didn't make the cut like we did.
To drive the message home, we take jabs at every other smart TV
that didn't make the cut like we did.
Executions
1. Topical - IPL
2. Topical - Diwali
3. Topical - Dhanteras
