Toyota Prius Prime
Overview
토요타의 친환경적인 플러그인 하이브리드, 프리우스 프라임의 프로모션 영상입니다.
토요타의 기술력과 노하우로 탄생한 플러그인 하이브리드 시스템의 높은 연비와 친환경성,
그리고 이를 뛰어넘는 강력한 퍼포먼스를 간단한 키워드와 위트있는 연출을 통해 전달합니다.
This is a promotional video for Toyota’s eco-friendly Plug-In Hybrid technology and the Prius Prime.
We aimed to convey the message that Toyota is working to build an eco-friendly future through a highly
fuel-efficient Plug-In Hybrid system developed thanks to Toyota’s pursuit of greener technology and future-thinking.
We opted to highlight the performance aspects of the car and use a witty, fresh design approach, along with
simple keywords, to keep with the theme of positivity and reinforce the new technology’s eco-friendliness.
Styleframe
토요타의 친환경적인 플러그인 하이브리드, 프리우스 프라임의 프로모션 영상입니다.
토요타의 기술력과 노하우로 탄생한 플러그인 하이브리드 시스템의 높은 연비와 친환경성,
그리고 이를 뛰어넘는 강력한 퍼포먼스를 간단한 키워드와 위트있는 연출을 통해 전달합니다.
This is a promotional video for Toyota’s eco-friendly Plug-In Hybrid technology and the Prius Prime.
We aimed to convey the message that Toyota is working to build an eco-friendly future through a highly fuel-efficient Plug-In Hybrid system developed thanks to Toyota’s pursuit of greener technology and future-thinking.
We opted to highlight the performance aspects of the car and use a witty, fresh design approach, along with
simple keywords, to keep with the theme of positivity and reinforce the new technology’s eco-friendliness.
Credit
Client - Toyota Korea
Agency - Isobar Korea, Lambert Mediaworks
Production - Imago Pictures
Director - Lee Daehoon
Producer - Yoon Wonsub
Creative Director - Lee Sungsoo
Motion Graphic - Lee Sungsoo
