Luchadors in Los Angeles

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An interactive tourism campaign

The goal when creating this campaign was to include an interactive element. I decided to advertise the Lucha Libre culture found in Los Angeles and Anaheim as an offbeat attraction.

How It Works:

Snapping the QR code gives you an address where luchadors are located. Then you go there, find a luchador and snag his photo. Finally you upload your photo of the luchador and where he was found.

Target Audience:
Young men between the ages of 25 and 35 who enjoy road trips and off beat adventures
Young women between the ages of 25 and 35 who enjoy things like roller derby and can consider

themselves one of the dudes

Income can be diverse, however, these are young people who are always trying to find something fun

and new to try out

Potentially young professionals or working in local shops around their town
These people are involved in the web 2.0 movement and consider themselves tech savvy

Goal:

We want them to think that finding their way to a Lucha Libre event with their friends in a big city is an
adventure in and of itself, but once they get there they can see the way better version of the WWF they
grew up with, they will get culture, an experience, a story, something to photograph or write in their blogs
about.