As the key element of this campaign we made a mobile & web service, not to say social experiment. The site featured real Toyota Hybrid owners – who for no money – let strangers, neighbours and friends (+ friends of friends through Facebook) test drive their Hybrid. Available cars were easily found nearby with location based search and direct dialogue.
Awards
Gold : Interactive / Innovative use of Social or Community - Eurobest 2014
Silver : Interactive / Integrated Multiplatform Campaign - Eurobest 2014
Silver : Promo/Activation / Use of Social in a Promo Campaign - Eurobest 2014
Silver : Direct / Use of Social in a Direct Marketing Campaign - Eurobest 2014
Silver : Direct / Cars & Automotive Services - Eurobest 2014
Gold - Consumer Marketing / Best Direct led by Digital & Social - Cristal Awards 2014
Silver - Digital & Mobile / Best use of Social/Community - Cristal Awards 2014
Silver - Digital & Mobile / Best use of Social/Community - Cristal Awards 2014
Silver : Online Advertising / Social Media Campaign - 2014 Lovie Awards
Silver : Brand Awareness - 2014 IAB MIXX Awards
Bronze : Social - 2014 IAB MIXX Awards
2x Cyber Shortlist - Cannes Lions 2014
2x Gold - MIXX Awards Europe 2014
Gold - Facebook Studio Awards 2014
Integrated Gold - Gullkorn 2014
Gold : Relation - Gulltaggen Awards 2014
Gold : Activation - Gulltaggen Awards 2014
Bronze : Reputation - Gulltaggen Awards 2014
Nominee - The Webby Awards 2014
Shortlisted - TomorrowAwards 2014
Gold - Retailprisen 2013
Integrated Campaign Gold - Gullblyanten 2013
Direct Silver - Gullblyanten 2013
Integrated Campaign Bronze - Max Marketing Mix 2014
Mobile of the Day - FWA January 21st 2014
Site of the Day - Awwwards January 11th 2014
Sølvtaggen - December 2013
Website of the Month - CSSDA December 2013
Website of the Day - CSSDA December 23rd 2013
