MORA- The brand

The brand started by Ritika Mittal in 2008 and her love for North-East textile is very visible in her collection.
Juxtaposing of the North East’s bold and complex weaves and motifs, burst of colors gives the feel of celebration.
 

Inspiration

For my woven apparel project I chose MORA as a brand to derive inspiration from.And started developing my own mood for my individual collection of wovens.Since I have this affinity for bright and funky colors and patterns hence this was the perfect mood setting inspiration for me.

Next I have composed a mood board for myself to get the right vibes for my next collection and the perfect succession of the feel of the brand MORA. Both showcase blast of color, liveliness and celebration which I wanted to integrate in my collection.

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With this I tried to break from the monotony of squares and rectangle. and tried using them differently although rectangles can be still seen but there are elements of triangles also provides the element of surprise.

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