The Advantages of QR Codes in Business and Marketing
A QR Codes advantage in businesses, marketing, and even in payment transactions is innumerable. Wherever you go, you can see QR codes. It may be in coupons, resto-bar menus, social media, or even on billboards.
A Denso Wave engineer, Masahiro Hara, invented a QR code to track automotive parts back in the early 1990s. However, the public is also interested in integrating it now as it can yield a mobile and contactless solution.
Benefits of QR Codes
Years ago, businesses and marketers found out that QR codes are good for commercial purposes. Before they use QR codes, they have barcodes that are still in use in other applications in the present time.
Now, let’s see which of the two codes is better to use.
Editable
One good thing about QR code is that even when the user prints the QR code that he generates, he can still edit the data and information that he embeds on it.
With QR codes, users can save a lot from their expenses as well as their effort from re-printing QR codes.
Trackable
Unlike barcodes, QR codes are trackable that it allows users to study and understand the flow of their marketing campaign.
This can provide a comprehensive data to the users regarding the behavior of their target market. It can also allow users to unlock an essential data statistic to help them improve their marketing.
Can be used for multi-media content
A QR code has several types of QR code solution that can be used in different fields. It also uses four standardized encoding modes to store any kind of data and information efficiently.
Has the ability to store more information
QR codes has one good thing that a barcode cannot do; it is to store more data. Barcodes can only store 25 characters while QR codes on the other hand can house up to more than 2,500 characters.
Flexible in size
The difference between barcodes and QR code is that barcodes need to be printed in a bigger size in order for them to be scannable. However, QR codes can be really small that they can be placed everywhere.
Can be accessed using smartphone devices
Utilizing barcodes involves setting off a bunch of work into scanning the codes. Barcodes can only be read in one direction, unlike QR codes that can be scanned in any direction.
Therefore, you can quickly tell the audience about a product, service, or item by just scanning the QR code using their smartphone devices.
Flexible and safe
Minor scratches to barcodes can quickly make them unusable, unlike QR codes that can sustain damages of up to 30% of the image before beginning to show scanning errors.
Conclusion
The advantages of QR codes can surely deliver essential adjustments to your business. It makes everything more comfortable and improves the potential for income and survival and with the help of the best QR code generator.
