Bo-Wei Wang's profile

IN SHARE|尹香炭烤雞排 Brand Identity



尹香炭烤雞排  IN SHARE BBQ Fried Chicken Chop

IN SHARE BBQ Fried Chicken Chop has run locally for over 20 years. For generation taking over, the young boss decides to inherit this familiar taste of the delicious BBQ chicken chop with a grand new contour. The armorial logo symbolizes the representative brand of the family. Therefore, the brand name applies the last name “尹” (Yin) as the logo’s symbol component. By means of vertically line simplification and modification, this brand logo shows a powerful sense and strong identification.

尹香炭烤雞排在地經營二十餘年,世代交接之際決定以嶄新面貌傳承這份熟悉的美味。
家徽固有象徵家族代表品牌的用途,將品牌名字「尹」字作為LOGO符號元素,透過縱向的筆畫簡化調整,呈現有辨識度又強而有力的品牌標誌。



Client:尹香炭烤雞排 IN SHARE
Design:王柏偉 Wang, Bo-Wei
Design Agency:SIANG SINN DESIGN 相森設計
Year:2021

IN SHARE|尹香炭烤雞排 Brand Identity
Published:

Owner

IN SHARE|尹香炭烤雞排 Brand Identity

IN SHARE BBQ Fried Chicken Chop has run locally for over 20 years. For generation taking over, the young boss decides to inherit this familiar ta Read More

Published: