FoodServiceEurope represents the interests of the European contract catering sector at EU level. They wanted a clean, fresh update of their corporate identity to accompany their new name. I worked with a stylised version of the “bishop's hat” napkin fold and arranged this into a European star shape, also denoting quality service.

I used the napkin symbol from the logo throughout the website to increase brand recognition. http://www.foodserviceeurope.org/