Effie Awards Gold - Performance Marketing
Loerie Bronze - Social Media Campaign
Loerie Finalist - Integrated Campaign
Loerie Finalist - Data Driven Campaign
Loerie Finalist - PR and Media Communications
Creative Circle Ad Of The Month - Integrated Campaign 2nd Place
Creative Circle Ad Of The Month - PR and Media 2nd Place
Creative Circle Ad Of The Month - Digital Communications 3rd Place
BookMark Awards Gold - Campaign Best Use Of Data
BookMark Awards Silver - Social Media Campaign
BookMark Awards Bronze - Social Paid Advertising
BookMark Awards - 9 Shortlists:
Integrated Mixed Media Campaign
Digital Campaign Strategy
Social Media Campaign
Campaign Best Use Of Data
Influencer Marketing
Digital Content Marketing
Social Media Innovation
Social Paid Advertising
Craft - Strategy
Integrated Case Study
Social Media Case Study
Website Case Study
A Russian Vlogger Finds A South African Focus Group Video And "Discovers" That South Africans "Eat" Russians
China Reports On The Cannibalism Of Russians In South Africa
Russia Is Outraged After Hearing That Their Loved Ones Are Being Eaten
Putin And His Military General Address The Matter [The Version Below Ran Unbranded Prior To Eskort's Brand Reveal]
The Version Below Ran As Part Of Our Eskort Brand Reveal
The Reveal TVC Wrapped Our Unbranded Campaign
Coconut Kelz Saves SA's Bacon And Clears The Misunderstanding Between South Africa And Putin
Below Is The Focus Group Video That Started The Misconception After Being Discovered By The Russian Vlogger
The Viral Campaign Made It Onto The South African News Circuit Within Hours Of Launching On The Same Day
The Campaign Organically Circulated And Even Went Viral On Radio
The Misconstrued Conversation Made Rounds Everywhere And Our Newspaper Headlines Circled Back Into The Social Sphere As South Africans Took Snapshots Of Them And Posted Them Online
Phase 1 [Unbranded] Campaign Seeding Street Poles
Phase 2 Eskort Brand Reveal Street Poles
After The Brand Reveal We Extended The Campaign In-Store
The Campaign Became Part Of SA's Pop Culture And Even Featured On South Africa's Biggest Comic Strip
Some Of Our Favourite Comments Post Campaign Reveal
Midway During The Campaign Run, We Found #ILoveEatingRussians Circulating Organically On Sites And Social Networks Everywhere, Including:
Reddit
TikTok
LinkedIn
Instagram
Facebook
Twitter
Youtube
We Even Found it On Various News Sites, Including:
TimesLive
IOL
Bizcommunity
702
Sunday Times
Food24
East Coast Radio
The South African
MemeBurn
Eminetra
Good Things Guy
Global Circulate
MSN
Cape Town ETC
KFM
CapeTalk
https://www.capetalk.co.za/articles/423865/watch-russian-vlogger-disgusted-by-our-love-for-eating-russians-it-s-cannibalism
Now In SA
https://nowinsa.co.za/2021/dining/who-doesnt-love-eating-russians-as-much-as-south-africans-do-duh/
Viral Nigeria
https://www.viralnigeria.com.ng/tag/iloveeatingrussians/
SA People News
https://www.sapeople.com/2021/08/11/watch-coconut-kelz-with-putin-who-doesnt-love-eating-a-russian/
Toopics.com
https://www.toopics.com/hashtag/ILoveeatingRussians?src=hash
Nitter Decentralised Social
https://nitter.decentralised.social/search?q=%23ILoveEatingRussians
Frontpagesa.co.zav
https://frontpage.co.za/1008-2/
Former Case Study Prior To Final Tally Of Results
