PROJECT JAKE & BEN

Jake & Ben is a kids gaming YouTube Channel. Inspired from her mother's YouTube channel "Valeria Lipovetsky", Jake & Ben wanted to start their own gaming YouTube channel. The first step was to create their logo, and they wanted a logo which represents them so I created an animated logo of their own picture which shows their own personality.

The text to be used in the logo was very challenging. Keeping in mind the concept of the channel, interests and favorites of the kids and maintaining the classic gaming theme, we created more then 30 options and we finalized this style and font. It's edgy right?!

A channel trailer is important and trendy for a YouTube channel nowadays. We wanted this video to be short, exciting, trendy, and at the same time express the channel's overview in less then 30sec. I personally wanted to add some motion graphics and classic old introductory theme to the trailer as it grabs the attention of the viewers more. 

This is the video intro customized according to the theme and favorite colors of the kids.

Video outros are one of the main elements of the any video. It acts as a hook that makes your audience stay on your channel. So it was important to add in outro some motion detailing and attractive colors in the background and add a gaming element to it.

They say “Don’t judge a book by its cover.”

However, in reality, most people do, and the same holds true for YouTube thumbnails. This means that thumbnail images can make or break your videos. So we focused more on creating the thumbnails as engaging as possible using different tools like photoshop, canva, canva pro.